Development Strategy
Getting of to a successfull start
You’re established. Now comes the most important part: selling. In the U.S. market, a strong French offer is not enough if it is positioned, distributed, or priced in a way that does not match how your customers buy.
I help build a sales strategy that is truly adapted to the field — one that turns a U.S. presence into revenue.
What the Support Includes
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Sales strategy and distribution plan: choosing the right channels and the right model for your offer and volume
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Identifying and selecting local partners: distributors, agents, subcontractors. A good partner can open doors in weeks that would take you years to open alone — but only if you avoid partners who are too small, too large, or misaligned with your values.
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Adapting the offer and marketing: in the U.S., people buy a benefit, not a technical feature. Storytelling, social proof such as testimonials and case studies, compliant packaging and labeling, and pricing that reflects perceived value all matter.
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Structuring the sales message and customer touchpoints to align with American expectations.
Growing your Business
Learning from what fails
“ We tried with a sales agent, and it didn’t work” is the most common story I hear. Most often, the issue is an unsuitable profile, an agent who represents fifteen brands and sidelines yours, or a commission model that is poorly aligned.
An agent can be an excellent lever — provided the profiling, selection, and relationship management work has been done properly.
Adapting your offer and marketing is not betraying your identity.
It is giving yourself the means to be understood and chosen.