Implementation

Setting Up Your Business in the US... ...Without Missteps

Once the decision is made, expansion is all about execution. That is often where projects go off track: a poorly chosen legal structure, the wrong local hire, or improvised remote oversight can weaken months of preparation.
My role is to secure that phase, from choosing the right structure through the first months of operations, drawing on more than twenty years of hands-on experience in the United States — including building, from scratch, the U.S. subsidiary of a French consumer goods group.

What the support includes

Appropriate legal and tax structure: LLC, corporation, subsidiary… the right choice depends on your situation, your objectives, and your tax profile. I work with trusted U.S. attorneys and accountants
Operational setup: physical establishment, service providers, first processes
Recruiting and managing local teams: defining clear roles, hiring the right American profiles for sales and client-facing functions, and choosing a local leader — often an expat from the parent company — who can translate your culture on the ground.
Remote governance: adapted reporting, communication rhythms, and strategic decisions that remain centralized in France.

Anticipating social and HR risks

U.S. labor law is more flexible than France’s for hiring and firing (at-will employment), but it is more complex than it looks: frequent disputes, class actions, mandatory anti-harassment policies, and strict overtime management. I am not a lawyer, but I know where the traps are — and which experts to bring in to defuse them.